SleepWave is a pad that slides easily under the mattress of A baby’s crib producing a variety of sleep inducing motions that allows Babies & parents get a good nights sleep



We were asked to tackle the problem of sleep deprivation. The National Sleep Awareness Roundtable (NSART) aims to reduce sleep deprivation in the U.S. , by generating business opportunities that attract financial investment and development.

Team - Aarish Netarwala, Evan Howard, Mathew Clark, Tom GIlmore



Product Design


How it works


Sleepwave pad

The pad placed under the crib mattress works by using two smooth actuator systems that can be customized by the user. The motion stops when it no longer senses that the baby is crying. 


Design features



Market Analysis

Women today are having children later in life at a stage where they have more disposable income. The roles of mothers are being folded into everyday life. Sales projections for baby products are on the rise.



The numbers

We plan to make money by selling  sleepwave pads at $250 & sleepwave cribs at $400. Illustrated is what 1% market share looks like. We hope to gain 7% over 3 years.

Market size based on number of births per year, age & income level.

The numbers.png

Competitive Advantage



Sleepwave I 2016