SleepWave is a pad that slides easily under the mattress of A baby’s crib producing a variety of sleep inducing motions that alows Babies & parents get a good nights sleep


Sleepwave product opportunity

We were asked to tackle the problem of sleep deprivation and meet the goals the National Sleep Awareness Roundtable (NSART) aims to achieve. The NSART aims to reduce the suffering of 70 million US citizens affected by sleep deprivation through creating awareness, promoting research and generating business opportunities. 

Team - Aarish Netarwala, Evan Howard, Mathew Clark, Tom GIlmore

The business proposal was selected as the winning proposal in the class by a jury panel


Our team identified a potential opportunity for new born infants parents- close to 4 million children are born each year in the US and their sleep pattern affects up to 6-8 million parents/caretakers. 

Parents lose an average of 6 months sleep in the first 24 months of their child’s life


The Solution

Our research findings uncover that motions caused by rocking, traveling in a car, simulate those experienced by a baby in the womb, generating familiarity and is known to induce sleep



In our research we found there were either motion baby seats for soothing babies or cribs for sleeping. Sleepwave was aimed at combining the two to deliver a safe but viable alternative to soothe and allow the baby to sleep in the same place.


How it works

Sleepwave pad

The pad placed under the crib mattress works by using two smooth actuator systems that can be customized by the user. The motion stops when it no longer senses that the baby is crying. 


Market Analysis

Women today are having children later in life at a stage where they have more disposable income. The roles of mothers are being folded into everyday life. Sales projections for baby products are on the rise.



The numbers

We plan to make money by selling  sleepwave pads at $250 & sleepwave cribs at $400. Illustrated is what 1% market share looks like. We hope to gain 7% over 3 years.

Market size based on number of births per year, age & income level.

The numbers.png

Design Strategy & Safety

Competitive Advantage



ArtCenter College of Design I 2016