SleepWave is a pad that slides easily under the mattress of A baby’s crib producing a variety of sleep inducing motions that alows Babies & parents get a good nights sleep
Sleepwave product opportunity
We were asked to tackle the problem of sleep deprivation and meet the goals the National Sleep Awareness Roundtable (NSART) aims to achieve. The NSART aims to reduce the suffering of 70 million US citizens affected by sleep deprivation through creating awareness, promoting research and generating business opportunities.
Team - Aarish Netarwala, Evan Howard, Mathew Clark, Tom GIlmore
The business proposal was selected as the winning proposal in the class by a jury panel
Our team identified a potential opportunity for new born infants parents- close to 4 million children are born each year in the US and their sleep pattern affects up to 6-8 million parents/caretakers.
Our research findings uncover that motions caused by rocking, traveling in a car, simulate those experienced by a baby in the womb, generating familiarity and is known to induce sleep
In our research we found there were either motion baby seats for soothing babies or cribs for sleeping. Sleepwave was aimed at combining the two to deliver a safe but viable alternative to soothe and allow the baby to sleep in the same place.
How it works
The pad placed under the crib mattress works by using two smooth actuator systems that can be customized by the user. The motion stops when it no longer senses that the baby is crying.
Women today are having children later in life at a stage where they have more disposable income. The roles of mothers are being folded into everyday life. Sales projections for baby products are on the rise.
We plan to make money by selling sleepwave pads at $250 & sleepwave cribs at $400. Illustrated is what 1% market share looks like. We hope to gain 7% over 3 years.
Market size based on number of births per year, age & income level.