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How might Adidas create a new opportunity in a transforming landscape of exercise & sport?

 

Overview

Adidas worked with ArtCenter to explore the possibilies of the future of sports. Through a strategic innovation approach to the Adidas brand, this project was developed and pitched to the future team. 

 

 

Client 

Adidas

Focus 

Industrial Design

Design Strategy

 
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Design Process

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Defining the opportunity

 

Presented Prototype

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Adidas GRIT I 2017