Nest breathe is a discreet air purifier that takes care of your family through an IOT platform
The indoor air purifier market is growing at 12% CAGR for the next 5 years. Nest, the Internet Of Things (IOT) consumer appliance company sees a potential opportunity to create an air purifier that ties into their home ecosystem.
This project was selected as one of the winning projects in the class by a jury of senior designers & venture capitalists.
Air quality today
In 2015 Beijing issued the worlds first air quality red alert shutting many institutions as P.M. 2.5 levels were 10x greater than normal
Children and adults are 15% and 47% more likely to develop asthma or breathing allergies than other countries residents
Children have a higher level of cell division and absorb more pollutants causing permanent lung damage & other diseases
Key insights & Opportunities
nest breathe features
nest breathe aims to be an independent smart air purifier that learns over time. breathe needs little or no conscious effort on the users part to be efficient.
Talking to several air purifier owners and aspirants to uncover their needs and attitudes towards air quality, as well as understanding their lifestyle.
We dove into several air purifiers to rapidly understand their functionality, technicalities and unique aspects
Thinking through how we can leverage Nest's platform and philosophy to redefine a connected air purifier
positioning Nest Breathe in the market with our product differentiation and target customer.
Research Team - Aarish Netarwala, Evan Howard, Xinyao Liu
The key factors were to create a design that can be wall mounted, used in several positions and extend filter life. Working through several iterations, these are the key sketches that led to the final direction of breathe. The aesthetic form is influenced by the material properties of ceramics, for a warm and homely feel.